Hoping this post will get a good Reception .... Theory

Recently in the theory section of our lessons, we have covered the way post modernism has been incorperated into Film, Tv and even used by characters in the media spotlight. What effect has it had on us, as an audience? Well that was my most recent essay - but rather than quote from that, which includes things that dont relate to our production, I'm gonna go over the key way a Parody changes the Audience. Now how does a Parody change the Audience? Simple. Intertextuality - a word so long it must hold some power!
When an audience merely accepts what they see and dont really think much with a film, they are considered a Hyperdermic Needle Audience. This is effectly because the film or media is 'injected' directly into them and as an audience there is no kind of response or thinking. Intertextuality however changes this completely. Intertextuality draws directly from other mediums, items or people and uses them for an effect. Surely this cant make much of a difference? Well, in actuality intertextuality can split an entire audience, into two groups. Those that know of the reference's origins and those who dont. The group of the audience that aknowledge the intertextuality become a 'Receptive' audience. This is the basis behind Reception Theory.
Reception theory is centred around the concept that an audience can gain a greater experience from one 'text' than others. Why intertextuality is the key tool in Reception theory is that in using intertextual references, a director is relying on the audience to have some form of understanding of what is being refered to. And if they do, a heirarchy of understanding is created within an audience in some way.