Friday 29 January 2010

Mass Effect of Reviewing Practice


(Image URL Source:http://www.thatvideogameblog.com/wp-content/uploads/2009/03/masseffect2_mar27_01.jpg )

Given that one of our subsiduary peices is going to be a review, It was helpful when a project for an interview turned out to be 'Write a review on a game of your choice' which has now given me some practice of writng an review:


MASS EFFECT 2
Console: XBOX 360/ PC


Mass Effect 2 is the much anticipated sequel to Mass Effect and it certainly delivers on several fronts. Continuing the rolling story from the first game, you once again step into the shoes of Commander Sheppard, who now must assemble a universe beating squad to deal with the new threat of the mysterious Collectors. Bioware have done a complete overhaul of the combat system from the previous Mass Effect, taking pointers from Gears of War, in that transitions to and from areas of cover are fluent. The shooting and weaponry are much more potent, with the ‘overheating’ system replaced with traditional magazines and Heavy weapons are now included in Sheppard’s arsenal.
The Graphical style remains largely the same, providing substantial and awe inspiring scenery. From the pristine skywalk of Illium, to the much more dark and seedy underbelly of Omega, it is likely to be the finest sci-fi universe to be created in a game. It is this, however that proves a slight disappointment for those looking for a similarly expansive experience to the first game when it comes to the large cities. The cities are slightly more downscaled in Mass Effect 2, with emphasis being placed on action segments of the game. These may seem very conventional at the beginning ; kill dozens of enemies before dealing with a ‘boss’ type character. The inclusion of heavy weapons at points make these battles seem too easy. That said, there are moments where it pays to use your head over your gun. These are in the form of the Interruption conversation feature. At points it will allow you to interrupt dialogue in either a renegade way (often involving blunt force trauma) or in a paragon way. This is an interesting feature that can save you trouble at points, much like persuasion. However it is done in such a way that is almost like twisting a scene from a movie, but for your own benefit.
For fans of the first game, there are a few surprises in store, especially if characters are imported from Mass Effect 1. Key decisions that were made make their ripples known in your travels. It is at points like this that the game becomes something unique. Using intertextuality from characters own exploits is something that is rarely done in games, but has been executed finely in Mass Effect 2. It is also a feature that is likely to continue into the 3rd game. In doing this, Bioware has ensured that players will become hooked in a gripping story that they are continually shaping. Not only that, but because of the potency of your decisions, and deepness of character back stories, it will be a game that will continually be revisited to explore various outcomes. With a good 20 hours in a singular play through, it ensures that Mass Effect 2 will become a classic piece of storytelling for RPG and action/adventure fans alike. Mass Effect wasn’t broken, but somehow Bioware and EA have fixed it.


9.1/ 10


Image URL sourced from:http://mycheats.1up.com/view/imageraw/67082/mass_effect_2_wall1.jpg

Saturday 16 January 2010

Poster Update!

i havent posted much about my work with Posters so heres an update. When we filmed the main section of the film I took several shots on the site to convert into a suitable poster. Of the ones I took, these two were the best.




Originally I had intended to mimic the Lost promotions, but with a few twists (like having a random person in the background ) The more zoomed out shot several problems that I needed to sort out. Firstly the sky and backdrop werent dramatic enough. This proved to be a major issue as in importing a darker sky the trees looked out of place as did the people due to the lighting. I increased the contrast, whilst repeatedly working over highlights with the burn / dodge tool to make the characters stand out. Initially I was concerned that the lighting on their faces was too dark but after looking at lost promo's, they lit faces in a similar manner




















This is the second template for a possible poster. In this I went for a completely different look that focused more on the characters and used rigid division to increase this empathsis. In this poster, like the last I used the Burn and dodge tools to increase the contrast levels.
I also trialed some ideas for credits but as i havent looked at any posters, it doesnt look quite right yet. However what im going to do is look at some posters to get some ideas before i finish and pick which is the right template.








Thursday 14 January 2010

When Viral Marketing goes too far! (and general look at viral marketing)

Given our briliiant lawyersthatsue website, I have started to look up about viral advertising and I found another interesting article about when it can be taken too far. The article goes on about how the TV program True Blood has used viral marketing. It made use of postal avenues, posting fake blood to several office buildings and comic books to specific bloggers first before making several websites for subtle promotion. The long list includes bloodcopy(A mockumentary blog of sorts depicting what life is like for a normal vampire), The American Vampire league (A site that tries to intergrate vampires with society) and even a Vampire/ Human dating site (*one raised eyebrow*). It has even reached wikipedia with a trueblood branch of the popular We Media site.

I think in the modern era where user generated content can be accessed so freely and where various memes can influence and inticise people, viral marketing has become a large part of companies advertising campaigns.

Laurens Awesome Filming and Genius Website

Recently we have only had 1 scene to film which was the flashback advert. Lauren has sorted out organising and filming the scene. From what ive seen it looks really good and hopefully next period we can sink our teeths into editing that with what we have so far. What was a really brilliant touch was the website that Lauren made for our fake lawyer company 'Lawyersthatsueforgold.com'. Its a bit bare at the moment however if we get time we'll add some more padding to it, but yeah, REALLY impressed with how that all turned out!



For more information on how the filming went heres Laurens thoughts on the Filming

El Nombré style statistics crunching!

Another intresting Article I found online was on :http://www.marketingcharts.com/television/teens-learn-about-new-tv-shows-from-tv-not-internet-1620/otx-tv-teens-how-find-out-about-new-showsjpg/. It stated some intresting facts about how marketing is received by an audience. (below statistics sourced from http://www.marketingcharts.com/)



Although this is about TV shows the principle is roughly the same as our product - especially if it was aired on a TV shorts show or even channel. Outdoor adverts (Posters) and Radio Shows seem to both be below 15% meaning that as an advertisment for a television show, it wouldn't be the best option. Adverts on TV seem to be the highest effecting form of advertising (Compare the Market also is a testimony that it isnt just effective for television shows), while Word of mouth and Magazine ads are also in the 20% + range. Maybe our poster would be best placed in a magazine for maximum exposure. The radio advert might not be as effective however it is something we are going to continue to work on. Considering the power of magazine adverts, a review might have similar advertising power.



Other information on the site included statistics on how teens watch their Tv shows:


Unsuprisingly On the Scheduled Time comes top with 70%, while Online streaming (Be it free or using a Video on demand service) only take up 16% combined. Should our production be shown on a television channel it would have to be shown several times, judging by how little other methods of viewing it are used. Personally I think our production would be shown on a website like BBCFilmnetwork or channel 4 shorts, while our Advertising might be limited to magazine adverts, radio or even viral (on websites).

Sunday 10 January 2010

Compare the Meerkat Marketing

One thing Me and Lauren will have to start thinking about soon is the importance of good marketing, as all three of the subsiduary peices are marketing based. Recently a program was shown that listed the 100 best adverts on tv. One advert that was featured on this show was Comparethemarket.com's infamous Comparethemeerkat advert.


(sourced from http://www.playgroup.com)

Now this seemingly innocent advert had a drastic effect on the website, increasing visits of the site by 80 percent. This is but one of the many stories that simply highlight why marketing is one of the most profitable job paths. It also serves to show how much thought we should put into the Radio and Poster. And with the poster being my priority, I'd better start cracking on researching posters!