Another intresting Article I found online was on :http://www.marketingcharts.com/television/teens-learn-about-new-tv-shows-from-tv-not-internet-1620/otx-tv-teens-how-find-out-about-new-showsjpg/. It stated some intresting facts about how marketing is received by an audience. (below statistics sourced from http://www.marketingcharts.com/)
Although this is about TV shows the principle is roughly the same as our product - especially if it was aired on a TV shorts show or even channel. Outdoor adverts (Posters) and Radio Shows seem to both be below 15% meaning that as an advertisment for a television show, it wouldn't be the best option. Adverts on TV seem to be the highest effecting form of advertising (Compare the Market also is a testimony that it isnt just effective for television shows), while Word of mouth and Magazine ads are also in the 20% + range. Maybe our poster would be best placed in a magazine for maximum exposure. The radio advert might not be as effective however it is something we are going to continue to work on. Considering the power of magazine adverts, a review might have similar advertising power.
Although this is about TV shows the principle is roughly the same as our product - especially if it was aired on a TV shorts show or even channel. Outdoor adverts (Posters) and Radio Shows seem to both be below 15% meaning that as an advertisment for a television show, it wouldn't be the best option. Adverts on TV seem to be the highest effecting form of advertising (Compare the Market also is a testimony that it isnt just effective for television shows), while Word of mouth and Magazine ads are also in the 20% + range. Maybe our poster would be best placed in a magazine for maximum exposure. The radio advert might not be as effective however it is something we are going to continue to work on. Considering the power of magazine adverts, a review might have similar advertising power.
Other information on the site included statistics on how teens watch their Tv shows:
Unsuprisingly On the Scheduled Time comes top with 70%, while Online streaming (Be it free or using a Video on demand service) only take up 16% combined. Should our production be shown on a television channel it would have to be shown several times, judging by how little other methods of viewing it are used. Personally I think our production would be shown on a website like BBCFilmnetwork or channel 4 shorts, while our Advertising might be limited to magazine adverts, radio or even viral (on websites).
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