Compare the Meerkat Marketing

One thing Me and Lauren will have to start thinking about soon is the importance of good marketing, as all three of the subsiduary peices are marketing based. Recently a program was shown that listed the 100 best adverts on tv. One advert that was featured on this show was Comparethemarket.com's infamous Comparethemeerkat advert.


(sourced from http://www.playgroup.com)

Now this seemingly innocent advert had a drastic effect on the website, increasing visits of the site by 80 percent. This is but one of the many stories that simply highlight why marketing is one of the most profitable job paths. It also serves to show how much thought we should put into the Radio and Poster. And with the poster being my priority, I'd better start cracking on researching posters!